Flyin' Fisch > Amsoil > Who is AMSOIL


AMSOIL specializes in developing synthetic lubricants that offer innovative answers to the greatest challenges vehicles and equipment present. The extraordinary performance of AMSOIL synthetic lubricants in a range of markets – automotive, powersports, industrial, racing and more – have made our influence in the industry unmistakable and our brand highly respected. Our commitment to innovation has resulted in legions of brand-loyal customers.


AMSOIL President and CEO Al Amatuzio founded his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership. In 1972, the breakthrough came. AMSOIL 10W-40 Synthetic Motor Oil, the result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes – AMSOIL is The First in Synthetics®.

In 1994 Al Amatuzio was honored as the pioneer of synthetic lubrication with his induction into the Lubricants World Hall of Fame.

Research & Validation:

AMSOIL invests heavily in product research and validation to ensure we remain at the industry’s forefront. Our on-site chemical and mechanical test facilities contain the sophisticated instruments needed to develop cutting-edge synthetic technology. AMSOIL synthetic lubricants are validated in long-range studies with taxicabs, delivery fleets, police and emergency vehicles, over-the-road trucks, wind turbines and industrial machinery.

Further testing occurs at race tracks around the world. AMSOIL lubricants have helped racing teams operating off-road trucks, stock cars, high-powered boats, dirt bikes and snowmobiles capture countless checkered flags and championships. We believe that Racing is Research, and we use the data our racing efforts generate to tailor AMSOIL formulations for even greater levels of performance and protection.

Being First Counts:

Every since its inception, Amsoil has been responsible for a number of first within the industry.  We were the first…

  • API-Rated 100% Synthetic Motor Oil
  • Extended Oil Drain oil recommended for 40,000 KM (25,000 mile) -12 month drain intervals
  • 100:1 pre-mix 2-cycle oil
  • Synthetic gear lube for automotive use
  • Synthetic motor oil for diesel engines
  • Synthetic motor oil for racing engines
  • Synthetic automotive transmission fluid for automotive use
  • Synthetic motor oil for marine engines
  • Synthetic motor oil for turbo charged engines


Holding ourselves to higher quality standards is our industry trademark. We select raw materials based on quality and performance, not price. Each chemical is tested to ensure it meets our quality standards before it is accepted into our manufacturing facility. Our manufacturing process uses a strictly controlled computerized process to maintain top-quality finished products.

Samples of the finished product are subjected to a series of industry-standard tests prior to packaging. Every product AMSOIL manufactures is tested every time it is blended to ensure maximum quality and consistency, ensuring AMSOIL customers receive the same high performance every time they purchase AMSOIL synthetic lubricants.

Family Owned:

AMSOIL believes that developing products to enrich the lives of our customers is more important than maximizing profits. As a family owned company that isn’t beholden to stockholder demands, we maintain the freedom and flexibility to make business decisions that support that philosophy. We remain loyal to those who use our products, and we strive to run our company in a way that benefits them.